Sanj Naha, CEO commented “There are a number of exciting things currently happening at BigDish. Whilst at TripAdvisor and Bookatable I learnt the importance of having a business and technology that are built for scale and growth.
Today’s announcement is a clear message that BigDish is laying the foundation for scale within the UK both in our first two territories and also with the development of our technology platforms.
“I continue to meet various restaurant owners who are excited about BigDish and its potential to bring diners back into their restaurant. There is a growing number of people within the restaurant sector in the UK who feel that various delivery apps have taken away diners from restaurants and there is a need to bring diners back to the restaurant. They are seeing BigDish as a valuable partner in achieving those aims. BigDish is very much in the right place at the right time as it seeks to partner with restaurants to bring diners back.”
BigDish Plc (LON: DISH), a food technology company that operates a yield management platform for restaurants, is pleased to update its 2019 strategy.
· New website
· Technology updates
· Launching consumer marketing initiatives
· Southampton expected to go live in March
Further to the announcement on 16 January 2019, the Company is pleased to provide an update on its website www.bigdish.com.
Prior to this year, the website had not been a focal point, with 99 per cent of bookings in Asia being placed via the BigDish app. The UK is attracting both app and web bookings and the Company expects that the bookings ratio between app and website could grow to 70:30 in the UK in 2019.
As such, it was determined that it would be more beneficial to build a new website rather than just make ‘visual changes’ as was previously announced. The new front end website has already been designed and during March will be connected to the back end system. This will result in a new UK branded consumer website built for speed and scale that will mirror the app experience.
BigDish product and technology teams have also been working on future technology development strategy. Aside from the new website, various features will be added progressively during the second quarter. These include a ‘new restaurant feature’ which will clearly indicate new restaurants in the app and website. In addition, the Company is also looking to develop a review and rankings feature designed to increase consumer engagement.
The Company continues to add new restaurant partners. It also expects to expand to Southampton in March, when it will announce further new areas for expansion. In addition, BigDish has engaged marketing agencies that will implement various consumer marketing strategies in the first and second quarters 2019, with the goal of determining which are the most effective marketing channels for each region with a view to a rapid increase in user acquisition.
The Company expects to update the market in March as the business progresses in the UK.
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