BigDish Plc (LON: DISH), a food technology company that operates a yield management platform for restaurants, is pleased to update its 2019 strategy.
· BigDish to go live in Bristol today
· Bournemouth is progressing well after recent launch
· First two territory targets defined
The UK launch in Bournemouth announced on 16 January 2019 has been more successful than expected as new users book dining experiences via the BigDish app. At one restaurant around 250 people were seated over the past two weeks. Bristol will also be live on the BigDish app today with an initial select number of restaurants.
Territory One will target the following locations and their surrounding areas: Bournemouth, Southampton, Portsmouth, Basingstoke, Guildford, Dorchester and Weymouth.
Territory Two will target the following locations and their surrounding areas: Bristol, Gloucester, Bath, Swindon, Oxford, Windsor, Slough, Exeter and Plymouth.
The Company targets at least 200 restaurants for each territory. Restaurants are selected based on their TripAdvisor rankings and reviews to ensure that restaurants of a certain level of popularity and quality are on the BigDish platform. The fundamental driver behind yield management is to use incentives to influence consumer behaviour. BigDish will also be ensuring that a certain level of deal quality is available to consumers at partner restaurants.
From the recent beta testing period, one of the learnings was to allow consumers to book a table up to a maximum of 48 hours in advance. This ensures that BigDish provides a true yield management solution that benefits both its restaurant partners and customers.
The Company has concluded its strategic review of the Asian business. It has been determined that the Company is best placed to focus all its resources towards the UK market where faster growth is easier to achieve. Talks have taken place with a number of large tech companies who have expressed an interest in BigDish.
Sanj Naha, CEO commented:
“I am excited to oversee BigDish’s rollout in 2019. We have gathered a wealth of data from the beta testing period conducted in 2018. One of the important learnings was to seek to differentiate ourselves from generalist restaurant reservation platforms by allowing a maximum booking window of 48 hours. This will help us to deliver a genuine ‘last minute dot com’ experience to our users.
“We look forward to keeping the market updated with any further developments.”
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