Bidstack Group PLC (BIDS.L) Bidstack take flight with Motionlab Interactive partnership

Bidstack Group Plc (AIM: BIDS), the native in-game advertising group , is pleased to announce a new partnership with Motionlab Interactive for the leading mobile game PDC Darts Match.

The game, which is available on iOS and Android, is the only darts game in the world to be fully endorsed by the Professional Darts Corporation and features more than 40 pro players.

Motionlab Interactive is an award-winning game development studio based in Lancashire, England that specialises in creating cross-platform mobile entertainment experiences through games and apps. These vary from puzzle games to hyper-casual titles through to licensed sporting games such as PDC Darts Match.

The new game expands Bidstack’s stadium vertical and increases the number of sports covered to five different categories (football, tennis, cricket, jiu-jitsu and darts). Stadium environments are an ideal fit for in-game advertising as they feature natural spaces for branding to be integrated around the action. In PDC Darts Match ads will be seen during the walkout sequence before each match and around the dartboard itself during gameplay.

PDC Darts Match is a multiplayer game where players can take on their friends online or undertake challenges against pros such as Michael Van Gerwin, James Wade and Gary Anderson. It has been downloaded almost 4 million times since its launch and is popular amongst players in the UK, US, Netherlands, Belgium and Germany. It has been praised for the quality of its aim and swipe dart throwing mechanic and for the realism of its featured venues such as London’s Alexandra Palace and Blackpool’s Winter Gardens.

Alan l’Anson, Head of Apps at Motionlab Interactive said “We’re excited to be working with Bidstack on PDC Darts Match. Adding brands to our in-game environment will help to make it even more realistic. Advertising in this unintrusive way, allows us to bring more immersion to the game and adds another layer of authenticity to the gaming experience while opening up a new stream of ad-revenues from global brands.”

Antoine Jullemier, Head of Mobile Publishers at Bidstack added “We are very excited to be working with PDC Darts Match to strengthen our sports offering which is in high demand for both global and local brands. Our native in-game offering enhances the gaming experience for darts players whilst offering Motionlab an additional monetisation model which supports user retention at scale.”

Contacts

Bidstack Group Plc

James Draper, CEO

About Reach announcements

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Notes to editors

About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting advertisements within video games. Bidstack’s customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side).

About Motionlabs Interactive

Motionlab Interactive is an award-winning game development studio based in Lancashire, England that specialises in creating cross-platform mobile entertainment experiences through games and apps. These vary from puzzle games to hyper-casual titles through to licensed sporting titles such as PDC Darts Match.


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