Bidstack Group Plc (AIM: BIDS), the native in-game advertising group, is pleased to announce an agreement with a leading, global AAA game publisher.
The multi-year and multiple advertising format deal will give the Company the ability to place advertising across the publisher’s mobile portfolio. The deal also gives Bidstack exclusivity to one of the world’s largest sporting franchises.
This significant partnership reinforces Bidstack’s global reach with inventory in key markets such as the US, the UK and EMEA. The genres are diversified across sports, life simulation, hyper-casual, racing, role-playing and open world and materially expands Bidstack’s addressable audience.
James Draper, CEO of Bidstack, said
“Closing this deal has been years in the making which, when fully integrated into every game, will add considerable reach to our network. Agreeing a multi-year deal with one of the most successful game franchises on the planet is testament to our product, technology and commercial teams’ work.”
Bidstack Group Plc
James Draper, CEO
Notes to editors
Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting advertisements within video games. Bidstack’s customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side).
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