Bidstack Group Plc (AIM: BIDS), the native in-game advertising group, is pleased to announce a new partnership with T-Bull S.A. (WSE: TBL), one of the largest mobile game developers in Poland, for its free-to-play title Racing Classics PRO: Drag Race & Real Speed.
T-Bull was founded in 2010 in Wrocław and has grown from a five-person operation to a team of more than 60 staff. It was listed on the Warsaw Stock Exchange in 2018. T-Bull’s games have been downloaded more than 250 million times and the popularity of its titles continues to grow.
Racing Classics PRO: Drag Race & Real Speed is a classic car driving simulation game that allows players to compete in drag races, customise their vehicles and experience realistic driving physics. The game features 15 1970s and 80s style racing cars and five tiers. It is available on Android and has seen approximately 2.95 million downloads since it was first launched. The game’s key markets are the USA, India, Brazil and Russia.
This new title reinforces Bidstack’s racing environment vertical where in-game ad placements help brands to build brand awareness whilst becoming an authentic part of the racing experience. Bidstack’s racing inventory covers trackside hoardings, the start/finish line of races and flags and banners throughout a track which helps to enhance the realism of a game, without disrupting its performance.
Commenting on the new partnership, Antoine Jullemier, Head of Mobile Publishers at Bidstack, said:
“We are thrilled to be working with T-Bull’s high impact racing franchise. Racing Classics PRO: Drag Race & Real Speed offers impressive graphics and its gameplay lends itself well to native in-game advertising. We are looking forward to enhancing the realism of the game with contextual brand placements from our growing roster of global and local advertisers.”
Damian Fijałkowski, Co-Founder & CEO at T-Bull, added:
“This is a great opportunity as we can make it possible to put non-intrusive ads in the background. In this way our players can better experience real-world conditions and be more immersed in the game’s universe.”
Bidstack Group Plc
James Draper, CEO
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Notes to editors:
Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting advertisements within video games. Bidstack’s customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side).
About T-Bull Games
T-Bull S.A. is one of the largest companies producing mobile games in Poland. Founded by Damian Fijałkowski and Grzegorz Zwoliński in 2010, the studio based in Wrocław, has grown from a five-person team working out of a home office to 60 individuals headquartered in the most famous skyscraper in the country. T-Bull adjusts its strategy to market conditions and consistently implements it by focusing on the production of mobile games with high production values. In 2017, the company broke another milestone – its games were downloaded more than 250 million times. The most popular T-Bull’s game, Moto Rider GO, has already been downloaded by almost 40 million players worldwide.
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