{"id":89911,"title":"Audioboom Group PLC (BOOM.L) Launches Podcast Advertising Marketplace","publisher":"Share Talk","author":"sharetalk","published":"2021-11-11T10:50:04+00:00","modified":"2021-11-11T10:50:04+00:00","canonical_url":"https://www.share-talk.com/audioboom-group-plc-boom-l-launches-podcast-advertising-marketplace/","markdown_url":"https://www.share-talk.com/audioboom-group-plc-boom-l-launches-podcast-advertising-marketplace.md","json_url":"https://www.share-talk.com/audioboom-group-plc-boom-l-launches-podcast-advertising-marketplace.json","category":"Technology, Media & Telecoms","categories":["Technology, Media & Telecoms"],"tags":["advertising","Amazon Music","Apple Podcasts","Audioboom","BOOM","Brad Clarke","dashboard","Deezer","EBITDA","Facebook","Google Podcasts","iHeartRadio","Pandora","podcast","Podcasting","RadioPublic","Saavn","SHOWCASE","Spotify","Stitcher","Stuart Last","Twitter"],"featured_image":"https://i0.wp.com/www.share-talk.com/wp-content/uploads/2023/11/Stencil-Google-Chrome-2023-04-19-at-2.47.43-PM.jpeg?fit=1231%2C615&ssl=1","format":"news","language":"en-GB","content":"**Audioboom (AIM: BOOM),** the leading global podcast company, is pleased to announce the launch of SHOWCASE, a global advertising marketplace.\n\n**SHOWCASE** connects buyers and sellers of podcast advertising inventory through Audioboom’s technology platform. At launch, more than 250 million advertising impressions will be made available to buyers each month.\n\nFor podcasters, the marketplace offers a “plug and play” hub connecting their content with a group of established sales channels, including more than 2,000 advertisers, a programmatic ecosystem that reaches 25 major Demand Side Platforms (DSPs), and a network of international sales partners.\n\nAdvertisers have access to true global scale through SHOWCASE. More than 8,000 podcast channels and an audience of 30 million monthly active users will be available in the marketplace, with brands able to target their campaigns to content genre, location, keywords and listener demographics.\n\nAdvertisers can also build and submit campaign requests directly to Audioboom’s marketplace through a newly launched self-serve dashboard.\n\nWith the launch of the SHOWCASE marketplace, Audioboom now offers two distinct advertising opportunities: the Premium Network, in which the top 250 podcast hosts deliver brand endorsements natively; and SHOWCASE, which utilises dynamic ad insertion to deliver pre-produced advertising at scale.\n\n**SHOWCASE** works seamlessly with Audioboom’s proprietary inventory creation tool AdRip which launched in July 2021, enabling the back catalogue of shows in the Premium Network to be monetised through the marketplace alongside the wider group of 8,000 shows.\n\n**Stuart Last, CEO of Audioboom, commented:** “SHOWCASE is the next stage of our goal to simplify podcast advertising for creators and brands, while delivering the efficiency that advertisers require. Our marketplace consolidates both the demand side and supply side of podcast advertising, utilising our best-in-class ad tech to deliver incredible value to both sides. I am confident that SHOWCASE will drive significant new revenue opportunities for the Company.”\n\n**Enquiries**\n\n**Audioboom Group plc**\n\n**Stuart Last, Chief Executive Officer**\n\n**Brad Clarke, Chief Financial Officer**\n\n**Tel: +44(0)300 303 3765**\n\n**About Audioboom**\n\nAudioboom is a global leader in podcasting – our shows are downloaded more than 100 million times each month by 30 million unique listeners around the world. Audioboom is ranked as the fourth largest podcast publisher in the US by Triton Digital.\n\nAudioboom’s ad-tech and monetisation platform underpins a scalable content business that provides commercial services for a premium network of 250 top tier podcasts, with key partners including ‘Casefile True Crime’ (US), ‘Morbid’ (US), ‘True Crime Obsessed’ (US), ‘The Morning Toast’ (US), ‘No Such Thing As A Fish’ (UK), and ‘The Cycling Podcast’ (UK).\n\nAudioboom Studios is the home of content developed and produced by Audioboom including ‘Dark Air with Terry Carnation’, ‘RELAX!’, ‘Baby Mamas No Dramas’, ‘Covert’, ‘It’s Happening with Snooki & Joey’, ‘Mafia’, ‘Huddled Masses’ and ‘What Makes A Killer’.\n\nAudioboom operates internationally, with operations and global partnerships across North America, Europe, Asia and Australia. The platform allows content to be distributed via Apple Podcasts, Spotify, Pandora, Amazon Music, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook and Twitter as well as a partner’s own websites and mobile apps.\n\n**About Reach announcements**\n\nThis is a Reach announcement. Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute media only / non-regulatory news releases into the public domain. Information required to be notified under the AIM Rules for Companies, Market Abuse Regulation or other regulation would be disseminated as an RNS regulatory announcement and not on Reach."}