Audioboom reaches 1 billion advertising impression milestone
Audioboom (AIM: BOOM), the leading global podcast company, is pleased to announce the creation of more than 1 billion advertising impressions for the first time.
During October 2023 podcasts in the Audioboom Creator Network generated 1.01 billion advertising impressions which were made available for brands to buy through premium host-endorsement ads and Showcase, the Company’s automated advertising marketplace.
The milestone was achieved through the strategic implementation of the AdRip inventory creation tool which was first launched by Audioboom in 2021. The tool – which is unique in podcasting – enables creators to automate the removal of historic advertising, replacing it with new advertising each time a back-catalogue episode is listened to.
This advertising inventory expansion has also been driven by Audioboom’s strong audience growth in 2023 – the network now reaches more than 38 million unique listeners globally and in Q3 2023 generated more than 127 million downloads each month, up 18% on Q3 2022 (107.5 million downloads).
As recently announced the Company expects to generate more than US$19 million of revenue in Q4 2023, a return to year-over-year topline growth and the strongest revenue period for the Company since Q2 2022. The quarter has started well with October delivering the highest revenue month of 2023.
Audioboom’s CEO, Stuart Last, commented: “I’m delighted that we have achieved this milestone. To create more than one billion monthly advertising impressions highlights the scale that we are developing at Audioboom. We continue to develop innovative technology that enables our creators to maximize the value of their content, while providing our brand partners with powerful advertising options. Our increased scale will power a strong end to 2023 and a record year for Audioboom in 2024.”
