Audioboom (AIM: BOOM), the leading global podcast company, will continue its strategic alliance with Formula 1® through 2025, partnering on the production, distribution and monetisation of Formula 1’s official podcasts including F1: Beyond the Grid and F1 Nation.
Audioboom’s production arm, Audioboom Studios, will co-produce Formula 1’s podcast slate, while the Audioboom technology platform will power global distribution of the shows. Audioboom will also provide monetisation services for the partnership through its premium advertising products and Showcase, its global ad-tech marketplace.
Since Formula 1’s move into podcasting in 2018, their official podcasts have been downloaded more than 80 million times. The award-winning and critically acclaimed F1: Beyond The Grid, sees journalist and Formula 1 insider Tom Clarkson share in-depth interviews with current stars like Sir Lewis Hamilton and Charles Leclerc, plus legendary champions from the sport’s past. Clarkson also joins World Champion Damon Hill and globe-trotting race reporter Natalie Pinkham to bring F1 Nation listeners big guests, expert racing insight, and behind-the-scenes stories.
Audioboom’s CEO, Stuart Last, commented: “We are thrilled to once more extend our partnership with the team at Formula 1. This partnership encompasses every aspect of the Audioboom platform – our distribution technology, our production services through Audioboom Studios, and our cutting-edge advertising products. We are excited to be delivering incredible value to F1’s engaged and dedicated podcast fans.”
Lisa Spencer-Hayes, Head of Digital Advertising and Content Partnerships, Formula 1, commented: “Since 2018, Audioboom and Formula 1 have worked hand in hand to deliver for our fans in the podcast space, first with Beyond The Grid and then with F1 Nation, a product we successfully launched together during lockdown in 2020. Audioboom have delivered the speed, accuracy, reliability and depth of distribution that Formula 1 requires and we look forward to continuing our partnership over the coming years.”
Enquiries
Audioboom Group plc
Stuart Last, Chief Executive Officer
Brad Clarke, Chief Financial Officer
Tel: +44(0)20 3714 4285
