Audioboom (AIM: BOOM), the leading global podcast company, is pleased to announce a new exclusive commercial partnership with Crooked Media, the network behind some of the most influential podcasts in global politics, including Pod Save America and Pod Save the UK.
Under the agreement Audioboom will provide hosting, global distribution and audio network advertising sales across Crooked Media’s full podcast portfolio. For Pod Save the UK, Audioboom will also hold Premium advertising rights, creating a new commercial opportunity in the UK market.
The multi-year partnership, running through the 2026 U.S. mid-term elections and the 2028 presidential election, unlocks new advertising inventory across Crooked Media’s network via Showcase, Audioboom’s proprietary global advertising marketplace.
Crooked Media was founded in 2017 by former Obama administration staffers Jon Favreau, Jon Lovett and Tommy Vietor. Today, it is one of the most recognised political media brands in the world. Together, Crooked’s shows generate more than 14 million monthly downloads and the network has received more than 80 awards and nominations including Webby Awards, Tribeca Honors and a Peabody Award nomination for season two of This Land.
The partnership follows Audioboom’s recent recognition as the world’s largest video podcast publisher according to the Podscribe Ranker, and its appointment as a launch partner for Spotify’s Distribution API, further reinforcing its leadership in podcast technology and monetisation.
Giancarlo Bizzarro, Vice President of Sales at Crooked Media, commented: “Crooked has always focused on building shows with loyal, highly engaged audiences and partners who respect that relationship, and this new deal with Audioboom will strengthen our infrastructure for global distribution and monetisation. At a time when the eyes and ears of the world are increasingly focused on the United States, this agreement ensures our shows reach audiences wherever they are and creates new commercial opportunities for Pod Save the UK and our growing international portfolio. It is a meaningful step in expanding how we can further connect with listeners worldwide.”
Brendan Regan, Chief Content Officer at Audioboom, commented: “Crooked Media has built one of the most influential podcast portfolios in modern political media. This partnership reflects our shared belief in creator-led networks supported by best-in-class distribution and monetisation infrastructure. As audio and video podcasting continue to scale globally, we are proud to support Crooked’s growth with the tools, technology and commercial capabilities required to meet rising demand from audiences and advertisers alike.”
Enquiries
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Audioboom Group plc |
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Stuart Last, Chief Executive Officer Brad Clarke, Chief Financial Officer |
Tel: +44(0)20 3714 4285 |
