After the European Union reacted to Amazon’s pushback, Prime members in Europe will be able to cancel their memberships more easily than in the US.
After complaints from EU consumer groups, the European Commission stated that Amazon would allow European customers to unsubscribe from Amazon Prime within two clicks. This follows complaints that Amazon’s previous cancellation process involved “complicated navigation menus,” skewed words, confusing choices and repeated nudging” and was in violation of European consumer laws.
An Amazon spokesperson stated that transparency and trust were top priorities. We make it easy for customers to sign up for Prime or cancel their memberships. We listen to customers and seek ways to improve their experience. This is what we have done hereafter constructive dialogue with European Commission.
These changes were made on Friday to make Prime’s cancellation process easier. They only apply to EU countries and the European Economic Area.
Prime is Amazon’s subscription program that offers free 2-day shipping on eligible products on Amazon’s website. Prime also gives you access to Amazon’s streaming platform Prime Video and other benefits. The cost of membership is $14.99 in the USA and 7.99 Euros per month in Europe. Amazon reported an increase of 11% in subscription sales for the first quarter of 2022 to $8.4 billion, a total of 8.4 billion.
Insider previously reported Amazon’s sneaky tactics to make it difficult to leave Prime in the US. This led to multiple complaints to the Federal Trade Commission.
According to a report by The Verge, Amazon claims it has “no change to announce at the moment” regarding its cancellation process in the US.
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