Pri0r1ty Intelligence Group PLC has secured two new contract wins, strengthening its international presence and signalling continued momentum as it pushes into new sectors and markets.
Through its Metr1c agency, the company will deliver data-led growth marketing and AI-powered tools to luxury jewellery brand Untamd, marking Pri0r1ty’s entry into the premium retail and luxury goods sector. The partnership highlights the growing demand for sophisticated AI-driven marketing solutions among high-end consumer brands.
In a further boost to its global footprint, Pri0r1ty’s subsidiary Halfspace has been selected to deploy its SaaS platforms — including Fan Sonar and Compass ID — for World Aquatics, the international governing body for aquatic sports. The tools will be used to enhance fan engagement, optimise commercial performance and improve marketing returns across the organisation.
The company said the latest agreements demonstrate both the versatility of its technology stack and its success in exporting UK-developed AI and data solutions to international clients, reinforcing its strategy of scalable growth through recurring, technology-led revenue streams.
Rory Maxwell, CEO of Pri0r1ty, commented:
“Both these contract wins represent significant business momentum, and entry into new sectors. Untamd takes the Group into the premium retail and luxury goods sector and World Aquatics increases our footprint internationally, but specifically in Switzerland, the home of many global and Europe-wide sports international governing federations. These contracts illustrate the diversity of customers who can benefit from our SaaS product portfolio, supported by data driven marketing services, and is further validation of PR1’s compelling business proposition of integrating AI data products and marketing operations.”
