Mirriad Advertising PLC (AIM: MIRI, OTCQX: MMDDF) has signed a two-year services agreement with MBC Media Solutions FZ-LLC, the advertising arm of MBC Group, a major satellite broadcaster across the Middle East and North Africa.
Under the agreement, Mirriad will provide virtual in-video advertising across MBC’s subscription and linear TV platforms. The deal includes a minimum annual commitment of 4,000 seconds of integrated brand content, expected to generate at least US$370,000 per year. Mirriad will serve as the exclusive provider of virtual product placement for the duration of the initial contract.
CEO Louis Wakefield commented:
“Together with MBC, we’ve previously built out a compelling model for brands to scale virtual placement campaigns and planning in the Middle East. It’s great to renew and now formalise our partnership with a fresh sense of possibility and new offers in the region.”
Shares in Mirriad surged 22% on Friday, reaching 0.017p, offering a boost to the adtech firm after a challenging stretch.
The rally follows recent developments, including:
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June: Zeus Investment Management acquired a near-9% stake in the company.
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May: Mirriad secured £1.5 million in rescue funding amid concerns over its liquidity.
The latest deal signals a strategic step forward in Mirriad’s push to strengthen its presence in international markets and stabilise its financial footing.
