Major European sports rights holder contracts Halfspace for data-led marketing
Pri0r1ty Intelligence Group PLC (AIM: PR1), the Ai, data and marketing services group, is pleased to announce that its recently acquired sports data and marketing business, Halfspace Limited (“Halfspace”) has been contracted by a major European sports rights holder to provide data-led marketing services. The initial contract is worth approximately €100,000 over three months and may be extended.
Halfspace has been hired with a mandate to grow and utilise the rights holder’s audience and customer data which is gathered through interactions with the organisation’s own channels, including websites and apps. Halfspace places technology onto the digital properties of its clients to scale data capture then utilise the resulting data in digital marketing campaigns or consultative projects, typically to drive client revenue opportunities.
As part of the contract, the client is also using the proprietary Halfspace Compass ID technology which enables deep-level, GDPR-compliant data collection to aid marketing efforts.
Rory Maxwell, CEO of Halfspace and COO of Pri0r1ty, commented:
“We are delighted to have won this important new contract with a major European sports rights holder. Our role is to help harness their vast data to enable it to have an even stronger proposition for its commercial partners. We’re excited to be working with this new client and running data-led marketing activities to better understand and monetise existing and future customers.”
For further information, please contact:
Pri0r1ty Intelligence Group PLC
James Sheehan, Chief Executive Officer
Email: ir@pri0r1ty.com
Tel: +44 (0)20 8064 3554
