A billion is an astoundingly large figure from any perspective.
Whether it’s a billion pounds, a billion individuals, or, as with Audioboom Group PLC (AIM: BOOM) listed on AIM, a billion advertising impressions in a single month.
Audioboom has reached this milestone in October, thanks to the deployment of innovative software on its podcasting platform, surpassing one billion monthly advertising impressions for the first time.
The company publicized this landmark achievement on Thursday, cementing its position as one of the week’s most notable climbers on AIM.
Generating 1.01 billion impressions, which were then marketed to brands aiming to reach its 38 million unique listeners, Audioboom also reported that October marked its most lucrative month of the year in terms of revenue.
Audioboom CEO, Stuart Last, commented: “I’m delighted that we have achieved this milestone. To create more than one billion monthly advertising impressions highlights the scale that we are developing at Audioboom. We continue to develop innovative technology that enables our creators to maximize the value of their content while providing our brand partners with powerful advertising options. Our increased scale will power a strong end to 2023 and a record year for Audioboom in 2024.”
With its proprietary software that refreshes advertisements in past episodes, Audioboom is signaling that 2024 could be a year of unprecedented performance, following this year’s resurgence in revenue growth.
By the week’s close, shares had soared by over 16% to 174p.
