7digital signs new contracts with fitness companies Barry’s and Volava
7digital continues its global expansion in the home fitness sector with these latest clients joining Apex Rides, FORME and more
7digital (AIM: 7DIG), the global leader in B2B end-to-end digital music solutions, is pleased to announce that it has expanded its presence in the global fitness market by signing 24-month contracts with two new clients: Barry’s, the global fitness brand, and Volava, a European interactive fitness platform. The companies will use 7digital’s music platform-as-a-service to power their services in the fitness industry, a strategic growth market for 7digital. Both contracts, signed with Barry’s Bootcamp Holdings, LLC, and Volava S.L., respectively, commence immediately and consist of an upfront set-up fee as well as recurring monthly revenues.
Barry’s is the global destination to experience the best workout in the world with 77 studios across 14 countries and over 30 cities worldwide. It will use 7digital’s instructor playlisting tool in the US and Canada to access a fully cleared catalogue of music to power Barry’s X, a new digital product offering a fully integrated, many-to-many camera-on experience for everyone who wants to try Barry’s. In addition to rights clearances, Barry’s will also leverage 7digital’s built-in integration with MRI for publisher clearances, providing an automated, efficient, end-to-end rights management solution.
Volava is an interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of your home. It will use 7digital’s playlisting tool to access its cleared catalogue from major labels for its bike-based online fitness offering in Spain and, soon, other locations such as Germany.
7digital’s music platform-as-a-service provides fitness brands with a one-stop-shop for incorporating music into fitness without any of the historical barriers and challenges. This makes it easy for companies to maximise the benefits of music, including:
· End-to-end global rights and reconciliation: 7digital’s platform is fully integrated for label clearances as well as publisher filtering via built-in integrations with HFA & MRI. Clearances are filtered on-demand and in real-time, eliminating manual back-end processes. This provides peace of mind for trainers that newly created playlists are in synch to the licensed agreements, no matter where in the world they train.
· More music for differentiated, better playlists: 7digital’s global catalogue of 80M+ tracks powers everything from meditation to Tabata, and includes the major labels and the majority of the Merlin catalogue.
· The 7digital instructor playlisting tool: A centralised location for partners to create great soundtracks tailored to their fitness class needs with an easy-to-use interface so that multiple studios, staff, and instructors can easily adhere to music clearances when they create and manage playlists.
· Developer-first integration guides and 24/7 service to support onboarding and growth: 7digital’s best-in-class client support services ensures the smoothest time to market for new fitness services.
Paul Langworthy, CEO of 7digital, said: “We are very excited to partner with Barry’s and Volava as they scale across territories and add new online experiences to meet customer demand for remote fitness services. Even as the world begins to re-open, 7digital is continuing to see huge demand from companies building in-home fitness experiences, for which having the perfect licensed music to power fitness goals has never been more vital. Our platform provides a simple, all-in-one solution for fitness brands to harness the power of music and create the complete workout experience for their customers. Over the last year, 7digital has established a dominant position in this fast-growing market, signing more than £1 million of contracts with home fitness clients and expanding our presence globally.”
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